Root Beer Float Challenge Press Release May 2021

May 21, 2021 - Gray Matters Games, a Glen Ellyn, Illinois-based game publisher, announced the release of its new family party game, The Root Beer Float Challenge!

The game has players competing in solo, cooperative and head-to-head challenges in a race to collect all the ingredients of a root beer float.  Uniquely packaged in a large tin root beer can, the game comes with 4 straws, 2 foam cherries, and a giant ping pong ball which are all used in the 120 physical challenges – one challenge has a player volleyball serving a cherry off the wall while their partner has to catch the cherry in the root beer can! The game is already gaining recognition as the winner of the Family Choice Award, National Parenting Product Award, and Mom's Choice Award!

The Root Beer Float Challenge launched this month in over 200 independent toy & game stores including the member stores of The Good Toy Group.  This summer the game will launch at all Barnes & Noble locations in the U.S. and all Indigo locations across Canada.

The Root Beer Float Challenge is now available on Amazon and at graymattersgames.com. For sales or media inquiries, please contact Joe Barron at joe@graymattersgames.com or call 517.974.5256.

The Root Beer Float Challenge media kit available here.